Announcing....

 

 

THE NONPROFIT ORGANIZATION'S GUIDE TO E-COMMERCE

 

by Gary M. Grobman
 The Nonprofit Organization's Guide to E-Commerce book cover

 

This book is the definitive guidebook for nonprofit executives who want to use the Internet for generating revenues.

Read The Nonprofit Organization’s Guide to E-Commerce and learn how to:

This book also includes—

The Nonprofit Organization’s Guide to E-Commerce will let you hit the ground running to use the Internet for fundraising and selling goods and services on your Web site.

 

"Whether it’s e-commerce, online auctions, online shopping malls or virtually any aspect of the Internet as it relates to nonprofit organizations, Gary Grobman is THE preeminent authority. And he proves it yet again in his masterful book, The Nonprofit Organization’s Guide to E-Commerce. Not only does Grobman have a sweeping command of the subject, but he has the prose skills to communicate his know-how. There’s not a wasted word in this illuminating book that should be required reading for any nonprofit executive who wants to prosper from the Internet."

Jerry Ciaociolo, Editor, Contributions Magazine

 

"This is an excellent practical guide to getting on the Internet and maximizing your results. It is packed with tips to make your efforts more effective."

Donald W. Kramer, Editor and Publisher, Nonprofit Issues.


About the Author: Gary Grobman is the author of The Nonprofit Handbook, 2nd (National) Edition; The Pennsylvania Nonprofit Handbook, now in its 5th edition; Improving Quality and Performance in Your Nonprofit Organization; and is co-author of The Non-Profit Internet Handbook. He served as the executive director of a tax-exempt, non-profit organization for more than 13 years, and served in Washington, D.C. as a reporter and as a senior Congressional staff member to two members of Congress. He currently is the Harrisburg Contributing Editor for the monthly newsletter Pennsylvania Non-Profit Report, was a paid consultant to the Pennsylvania General Assembly on non-profit issues, and was the founder and Chairman of the Non-Profit Advocacy Network, a coalition of more than 60 Pennsylvania state-wide charitable associations which was formed to advocate for the interests of the voluntary sector. He writes a column on nonprofits and the Internet for Contributions Magazine.

He lives in Harrisburg, Pennsylvania.

 

Order online now with our secure online store. (Mastercard, Visa, or American Express required for online orders.) For mail or fax orders, use our printable order form. Credit card orders may also be called to 717-238-3787 or faxed to 717-238-2090. THANK YOU.

Table of Contents

Part 1—Nonprofits and E-Commerce

Introduction

Chapter 1. Nonprofits and E-Commerce

What is E-Commerce?
What is the Connection to Nonprofits?
Why Nonprofits Lag Behind Their For-Profit Counterparts
Advantages of E-Commerce Over Traditional Commerce
Build, Buy or Rent
Payment Service Providers
Costs

Chapter 2. 10-Step Quick-Start Guide

Chapter 3. Handling Transactions

Introduction
Accepting Payment Over the Internet
E-cash and E-checks
Customer Service
Order Fulfillment
Refund and Returns Policy
Receipts and Invoices
Collecting Taxes
Shipping and Handling
Out-of-Country Sales

Chapter 4. Security, Privacy, and Other Issues

Introduction
SSL and Other Encryption Technology
Certification/Authentication
Digital Signatures
Protection of Customer Data
Firewalls
Privacy Policies
Cookies
Copyrights
Trademarks
Unrelated Business Income Taxes (UBIT)

Chapter 5. Fundraising on the Internet

Introduction
Success Stories
Charity Portals
Use of Spam
Regulation of Internet Fundraising
IRS Substantiation Rules
Indirect Fundraising

Chapter 6. Online Shopping Malls

Introduction
Tips

Chapter 7. Online Auctions

Introduction
Success Stories
Advantages Compared to Conventional Auctions
Tips

Chapter 8. Online Communities

Introduction
What is an Online Community?
Examples of Online Communities
How to Create an Online Community
Challenges of Online Communities
Legal Issues

Chapter 9. Publicizing Your Site

Introduction
Push vs. Pull
Advertising
Starting Your Own Mailing List
Other Strategies to Promote More Site Visits
Selection and Registration of Domain Names
Search Engines and Directories
Metatags
Web Rings
Measuring Your "Hits"

Appendix A: Glossary of E-Commerce and Internet Terms
Appendix B: A Short Course on Copyright Issues
Appendix C: Web Site Hosting
Appendix D: Basic Web Page Design
Appendix E: Web Writing Issues
Appendix F: Electronic Mailing Lists
Appendix G: A Sample Code of Conduct

Part 2—Nonprofit E-Commerce Internet Resources and Site Reviews

Key Word Index
Site Review Index
For Further Reading
About the Author

Price: $19.95
Shipping/Handling to U.S. addresses (priority mail): $4.00 first book/$1.00 each additional book.
ISBN 1-929109-03-2
8½” x 11” softcover
182 pages

Orders from outside the U.S.: $19.95 in U.S. currency plus $12 shipping and handling for each book.

If ordering from Pennsylvania, add 6% sales tax. If exempt from this tax, please include copy of sales tax exemption certificate.

 

 

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